Janet Glasper

Executive summary

Janet is the Chief Marketing Officer for BDO in Australia and has more than 35 years of experience in professional services marketing. Her CMO role has overarching responsibility for strategic marketing and BD planning, communications (including crisis/issues/risk management), online and social media, brand management, corporate visual identity, design, and content and campaign development, as well as client experience, bids and business development.

Commencing with BDO in 2001, she has been involved with several significant milestone projects and initiatives that have contributed to the growth and development of the firm in Australia, including project management and delivery of internal and external communications and brand campaigns for many mergers and acquisitions, and the move from a federated model to a nationally integrated firm.

Janet has been the Australian representative for BDO’s global committee for brand and marketing (IBMC), since 2012. The IBMC Comprises of the CMOs of BDO’s Global Board firms and provides recommendations and input to the Global Leadership Team and the Global Office in relation to every aspect of the BDO brand and its consistent development, alignment, and protection network-wide.

In 2023 Janet was awarded the BDO Global Medal in recognition of contribution and commitment to marketing and business development at both national and international levels.

Expertise

• Strategic planning
• Project management
• Communications
• Online and social media
• Brand management, corporate visual identity, and design
• Content and campaign development
• Client feedback and experience
• Business development
• Team management
• International projects

Experience

• Brand and communications management for numerous mergers and national integration phases during growth of the firm in Australia
• Development of C&M strategy in line with corporate strategy, creating a framework for greater focus on marketing priorities
• Review and alignment of the C&M service model and structure in light of corporate strategy
• Delivering on a purpose-led corporate and employer brand campaign in conjunction with the update and launch of a refreshed global corporate visual identity
• New website development and delivery, and a whole of firm intranet
• Management of issues/crisis communications
• Management of bids team to deliver on improved support and self-service provision
• Business development (go-to-market approach, consistency for KAM, cross-servicing, L&D frameworks) 
• Driving initiatives to retain positive C&M culture within and between functional C&M teams 
• Input and guidance to international projects and conferences.

Qualifications and affiliations

• Bachelor of Business (Management)
• Fellow of the Australian Marketing Institute
• Member of the Australian Institute of Company Directors
• Recipient, BDO Medal